Funding Basics

These are the basic who, what, whys, and wheres of using MusicMerchNow..

Artist Questions

New campaign creators will need lots of guidance creating their first campaign.

Fan Questions

Fans have questions too! Allow us to ease your mind!

Fan Questions: Backing a campaign

To donate to a campaign, select a reward or just click the orange “Make a cash donation” button on any campaign page. You will be asked to enter your donation amount.
Only if you chose. Upon making your donation you will have the option to choose to remain anonymous.
Campaign creators see your MusicMerchNow name, your donation amount, and the reward you've selected. If funding succeeds we'll also give the campaign creator your email address.
We’ll send you an email when funding ends, no matter the outcome.
Ask the creator! At the bottom of each campaign page there’s an “Ask a Question” button. This will send your question directly to the creator. If you are already a backer and you would like to make your question public, you can post a comment on the campaign. The creator will be notified by email when you do.
No. By donating, you are committing to supporting that person’s campaign and your credit card is charged; canceling that commitment is not allowed.
It is the responsibility of the campaign creator to fulfill the promises of their campaign both success and consolation rewards. MusicMerchNow reviews campaigns to ensure they do not violate the campaign guidelines, however MusicMerchNow does not investigate a creator's ability to complete their campaign. Creators are encouraged to share links to any websites that show work related to the campaign, or past campaigns. It's up to them to make the case for their campaign and their ability to complete it. Because campaigns are usually funded by the friends, fans, and communities around its creator, there are powerful social forces that keep creators accountable. The web is an excellent resource for learning about someone’s prior experience. If someone has no demonstrable prior history of doing something like their campaign, or is unwilling to share information, backers should consider that when weighing a donation. If something sounds too good to be true, it very well may be.
Perhaps you know the campaign creator, or you heard about the campaign from a trusted source. Maybe they have a first-person video. That would be hard to fake. "Is it really U2?!" Well, it is if Bono's talking about the campaign. Still not sure? Look for the creator bio section on the campaign page. Are they Facebook Connected? Do they provide links for further verification? The web is an invaluable resource for learning more about a person. At the end of the day, use your internet street smarts.
In general, no. If you have questions about tax deductions, please contact your accountant or a certified CPA.
While the total amount donated and number of backers are updated on a campaign page in real time, the actual names of backers are currently hidden while we assess how we would like to approach this aspect of our site.

Fan Questions: Getting Rewards

Campaign creators will send you an email survey to request any info they need to deliver you and your fellow backers’ rewards, such as your mailing address or other details. Surveys are sent only after a campaign has ended. Some creators send surveys immediately, others wait until they’re ready to deliver rewards.




The first step is checking the Estimated Delivery Date on the campaign page. Backing a campaign is a lot different than simply ordering a product online, and sometimes campaigns are in very early stages when they are funded. If the Estimated Delivery Date has passed, check for campaign updates that may explain what happened. Sometimes creators hit unexpected roadblocks, or simply underestimate how much work it takes to complete a campaign. Creators are expected to communicate these setbacks should they happen. If the creator hasn’t posted an update, send a direct message to request more information about their progress, or post a public comment on their campaign asking for a status update.
Campaigns have an Estimated Delivery Date under each reward. This date (month and year) is entered by campaign creators as their best guess for delivery to backers. Check the campaign's updates or comments to see if the creator has indicated when they plan to deliver rewards. If a creator is communicative about delivery taking longer than expected, we ask that you take that transparency into account. If a creator is not communicating and you want to know what’s going on, contact the creator by posting a public comment or sending a private message.

Still have questions?

Please feel free to contact us with any questions that you can't find answers to on your own. There are no stupid questions!

We welcome and support campaigns from a variety of music related categories: Merchandise, Emergency Road Funds, Equipment, Tour Buy-ons, Stage Gear, Studio Recording Time, Touring Funds, Touring Vehicles and Trailers, Video Production, and Vinyl Record Production. Campaigns must create something to share with others.. Here are five rules every MusicMerchNow! campaign must follow. Click here to read our rules.
MusicMerchnow! is a funding platform for music oriented campaigns. These guidelines explain MusicMerchnow!’s focus. Campaigns violating these guidelines will not be allowed to launch. Click here to read more about our guidelines.
Whether it’s a new CD, a music video, or a piece of equipment, the one trait that every MusicMerchNow! campaign shares is that it is a campaign. Defining, what your MusicMerchNow! campaign is, is the first step for every creator. Click here to read more about building your campaign.
MusicMerchNow!'s Terms of Use require creators to fulfill all rewards of their campaign or refund any backer whose reward they do not or cannot fulfill.